Hi, I’m Tsvety.
Some people describe me as a cognitive scientist.
Others call me a hologenetic guide.
In organisations, I’m often the one who brings structure to chaos and complexity.
I see myself more simply: a researcher of systems, people, and the subtle space between them.
Most importantly, I am someone who chose not to separate “work” from “life”, because the woman making strategic decisions in the boardroom and the woman who returns home at the end of the day are the same person.
Both environments require clarity, responsibility and presence.
I Don't Camouflage
To be let in.
Where It Started
At fourteen, I experienced a severe car accident and clinical death.
It did not make me extraordinary but it made something very clear: life is not a rehearsal.
In the years that followed, I made what I now call “correct mistakes” — decisions shaped by external expectations, roles accepted for approval, achievements that looked successful from the outside yet felt misaligned within.
Externally, everything worked.
Internally, something did not.
In 2014, I founded Zero Camouflage. It began as a personal inquiry: how I think, why I make certain choices and from what place I choose; how I can build a life that is structurally stable from the inside.
Over time, this inquiry evolved into a working methodology.
Today, Zero Camouflage exists to help people stop settling for a life that looks right and start building one that feels right.
What I Do in Practice
I work with one problem at two scales: the distance between how something is meant to work and how it actually works. In a person, that distance shows up as autopilot, repeating patterns and decisions that never feel quite your own. In an organisation, it shows up as an owner who has become the bottleneck, roles that blur under pressure, and growth that happens at someone’s expense.
♦ Individual (1:1): I work with people — not roles or job titles. Regardless of what is on your business card or what position you hold, if you feel like you are moving on autopilot rather than by your own choice, that is a reason enough to reach out.
♦ Strategic level: I bring that same clarity into business — into structures, processes and teams. Not to overwhelm people with more procedures, but to give them a solid foundation from which to grow.
I am not interested in growth at any cost but in how a person and the system around them can evolve together without breaking.
Academic Background
My academic foundation includes a Master’s degree in Cognitive Science, alongside professional training in:
♦ Neuro-Linguistic Programming (NLP)
♦ Cognitive Behavioural Therapy (CBT)
♦ Mindfulness-based approaches
I am also a certified Gene Keys guide, and I draw on what epigenetics has shown about the relationship between environment, experience and how genes are expressed. I keep these clearly separate: the scientific foundations of my work are cognitive science and behavioural psychology, while the Gene Keys are a contemplative and symbolic framework I use for reflection, not for diagnosis.
In practice, it means:
♦ I do not “fix” people or companies.
♦ I help them see the logic from which they are operating.
♦ I identify behavioural patterns, structural weaknesses and cognitive blind spots.
♦ I redesign internal and organisational architecture so it becomes sustainable rather than exhausting.
I only work with methods I have tested in real environments – in my own life and in complex business settings.
P.S. Feel free to browse through my academic record by clicking here.
My Non-Negotiables
♦ I believe in maturity over charisma. Charisma attracts — character holds. When things get hard, I rely on the latter.
♦ I don’t separate my experience into successes and failures. It is all experience — and that is exactly what grounds everything I do today.
♦ I believe clarity is a form of kindness. I would rather say the truth on time than protect someone from discomfort and lose valuable time and resources in the process.
♦ I believe structure doesn’t limit — it liberates. Without a solid foundation, freedom feels good for a moment but doesn’t last.
Change is not a goal. It is an ongoing process and a way of being.